Ability to receive customers with courtesy and efficiency
Ability to exhibit a friendly manner and an appropriate appearance as the initial contact in the dealership
Ability to converse with customers to discover their needs and to appropriately route them within the dealership
Knowledge of appropriate telephone techniques and etiquette
Ability to answer customers' questions on the phone or to introduce or refer callers to the appropriate department/team member
Knowledge of the dealership’s organization in order to appropriately route callers or customers
Ability to write clearly and legibly and to listen and record accurately
Ability to file paperwork according to dealership procedure
Work Orientation Factors
Much customer contact
Contact with customers from a variety of backgrounds
Professional image essential
Constant interruptions
Predictable work schedule
Much contact with people in all dealership departments
Position Summary
The Receptionist:
Is responsible for receiving customers as they enter the dealership.
Becomes for the customer the strong, positive first impression of the dealership by presenting a professional appearance and a cordial, businesslike presence.
Projects this same presence on the phone when customers call the dealership.
Because of a thorough understanding of the dealership, knows to whom to route incoming calls and is accurate in taking messages when calls cannot be routed to the appropriate person.
Keeps track of traffic flow within the dealership and documents where and to whom customers are referred.
Works with all departments in the dealership and establishes message and sign-in/sign-out systems to keep track of people and the flow of information.
Pages retail team members as needed and is considered the person in the dealership who knows the whereabouts of team members at any given time.
Provides clerical backup support to departments when needed and works as a team member with all departments.
What the Worker is Like?
The Receptionist:
Has a professional appearance and a positive, cordial attitude.
Is one of the customer's first impressions of the dealership.
Should have good phone etiquette and a good telephone voice.
Should be familiar with every aspect of telephone activity, including placing long-distance calls, arranging conference calls, and operating the dealership’s message and paging system.
Should be familiar with the dealership’s organization and with key team members in order to appropriately route calls, take messages, and answer questions on the phone.
What the Work is Like?
The work of the Receptionist:
Has as its major responsibility the receiving of customers.
Entails understanding the work flow in the dealership in order to know to whom to refer a customer.
Involves effectively and cordially relating to customers from a variety of backgrounds and projecting a professional image to customers at all times.
Includes much telephone interaction, including handling multiple phone calls.
Entails working in an atmosphere that has many distractions and interruptions.
Involves predictable hours and a varied flow of activity according to the time of day and the season of the year.
Involves accommodating customers efficiently and making customers feel welcome at the dealership.